Tan Hoang Design

GOALS

He doesn't need a full website; he just needs branding, a clear guideline to help build trust and lay the foundation for developing other graphic elements in the future using Canva.

FRUSTRATIONS

He is often bombarded by website design advertisements and distrusts cookie-cutter website agencies, believing they lack skill in visual design. Moreover, he doesn't see the value of having a website.

BIO

Jimmy is a Vietnamese-American who immigrated to the U.S. 20 years ago. In the early years, he worked multiple jobs at the same time to pay bills. Later, life became more stable with a secure salary, but his entrepreneurial spirit remained strong and he wanted to build something of his own.

He is above-average tech-savvy, strong at networking, and has accumulated practical experience through several years as an employee.

GOALS

He wants a well-prepared online presence, including a website, social media, and more. Online channels serve as powerful funnels to boost sales and enhance marketing efforts.

FRUSTRATIONS

1. He trusts people more if they share the same community and race, preferably Vietnamese and from the same region.
2. He wants an economical website and doesn't want to overinvest in a small website for his small business.

BIO

I worked for several years in the US from 9 to 5, but I realized that being a business owner is my true purpose. Of course, I have to deal with many challenges as an owner, but with high challenges come high rewards.

Nguyen is a Vietnamese-American who immigrated to the U.S. 20 years ago. He struggled initially, working multiple jobs simultaneously to pay the bills.

Over time, things improved. With a stable and secure salary, life became more comfortable, but the entrepreneurial spirit within him persisted. He wanted to create something of his own.

With above-average tech-savviness, excellent networking skills, and valuable experience accumulated over several years as an employee, he was ready to take the next step.